What's in a name? Hockey Team Identity Project

The Wazz half of Team Hamazz has his latest installment of the Hockey Team Identity Project up, this time looking at the Reading Royals.  And how lucky is he, we've been sending out emails to teams for info, he got to talk to the Royals GM!  I'm still awaiting replies :(

I went to a particularly interesting case in terms of marketing and branding. For the Reading Royals, they prove that building the brand is something that is much more efficient than aligning with the parent team.

To start it off, the Royals are the reincarnation of the Columbus Chill, who voluntarily suspended operations to make way for the Columbus Blue Jackets.

Check out the rest of the story by clicking here on the magic link.